T-Mobile Welcome Back ‘Welcome Home’ Ad and Their Clever Use of Facebook

T-Mobile have scored big time with their new Welcome Back campaign (even though we’ll all call it ‘Welcome Home’).

If you haven’t seen it yet keep some hankies at the ready as you’re sure to blub at the end. But what really impressed me is the way they’ve integrated Facebook into the plot. This morning at 9am (about 12 hours after the ad first aired on Channel 4) they had around 2,000 ‘likes’. Another 12 hours on and they have over 8,000 ‘likes’ and over 150,000 views on YouTube.

The 3 minute advert mixes professional singers with unsuspecting public at the Arrival Hall of Heathrow Terminal 5. The whole ad was shot on Wednesday this week.

Last night I happened to catch the ad as I was channel hopping and thought ‘that was cool’.

T-Mobile Welcomes Us Home To Facebook

Then this morning while updating my Facebook I was exposed to Facebook pay per click ad asking me if I’d watched the ad. A click later (and few pence cost to T-Mobile) I was on their very new Facebook page only set up 3 days ago.

So what can we learn from this clever campaign if we don’t have the 6 figure sum it probably cost to shoot and run this ad?

• Emotion sells and this execution really tugs at the heart strings
• Video is still the darling of today’s web world
• Your video has more chance of going viral if it doesn’t overtly sell
• Try to engage prospects and customers across different media
• Use Facebook advertising to send the right profile of prospects to your FB page
• Engage with your ‘likers’ once they are on your Facebook page

It will be interesting to see how T-Mobile follow up with me on Facebook now they have my attention. Will it make me switch from Orange? We’ll they’re now sharing transmitters so not likely. But thanks for a great ad guys!

If you’re not sure how to use Facebook in your business for just £49 you can come along to my Facebook For Business Workshop on Thu 4th Nov in Telford, Shropshire. It would be great to see you there.

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